Privacy policy
This Privacy Policy describes how vithika collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from vithikastore.com (the “Site”) or otherwise interact with us (collectively, the “Services”).
By accessing or using the Services, you agree to the collection and use of your personal information as described in this Privacy Policy. If you do not agree, please discontinue use of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, operational needs, or legal obligations. Updates will be posted on this page with the revised “Last Updated” date.
Information We Collect
The personal information we collect depends on how you use our Services.
1. Information You Provide Directly
- Contact details: name, email, phone number, billing and shipping address.
- Order details: products purchased, payment confirmation, delivery address.
- Account details: username, password, security credentials.
- Shopping activity: products viewed, items in cart, wishlist.
- Customer support: information you provide when contacting us.
2. Information Collected Automatically
When you use our Site, we may automatically collect:
- Device and browser details
- IP address and location data
- Website usage activity (pages visited, clicks, time spent)
- Cookies and similar technologies (see “Cookies” section below).
3. Information from Third Parties
We may receive information about you from:
- Shopify (our e-commerce platform provider)
- Payment processors (to process your payments securely)
- Advertising and analytics partners (for marketing and site improvement)
How We Use Your Information
We use your personal information to:
- Provide Services & Orders – process payments, fulfill and deliver orders, handle returns/exchanges, and manage your account.
- Customer Support – respond to inquiries, requests, and complaints.
- Marketing & Advertising – send promotional emails, show relevant ads, and improve your shopping experience.
- Security & Fraud Prevention – detect, investigate, and prevent fraudulent or unauthorized activities.
- Legal Compliance – comply with applicable laws and regulations.
Cookies
Our Site uses cookies and similar technologies to:
- Remember your preferences
- Improve site performance and analytics
- Show relevant ads
You may disable cookies in your browser settings, but this may impact certain site features. For details on Shopify’s cookies, visit
How We Share Information
We may share your personal information with:
- Service providers (e.g., payment processors, shipping providers, IT support)
- Business & marketing partners (for advertising and promotional purposes)
- Affiliates (within our corporate group, if applicable)
- Legal authorities (when required by law or to protect our rights).
We do not sell sensitive personal information.
User Generated Content
If you post reviews or content on our Site, this information may be public. Please use caution when sharing personal information publicly.
Third-Party Links
Our Site may include links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their policies before sharing your information.
Children’s Privacy
Our Services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have, please contact us to delete it.
Security & Data Retention
We take reasonable measures to protect your personal information, but no system is 100% secure. We retain your data only as long as necessary for the purposes described in this policy or as required by law.
Your Rights
Depending on your location, you may have rights to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Opt-out of marketing communications
- Restrict or object to processing of your data
- Request portability of your data
To exercise these rights, please contact us using the details below.
International Users
If you are accessing the Site outside of India, please note that your data may be transferred and processed in other countries (including the United States) where data protection laws may differ from your own.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, you can contact us at:
📧 account@vithikastore.com
📍 India