About Us

Crafted by artisans. Crafted to breathe

Breathing Fabrics Co. (BFC), founded by Shruti Ashar & Mona Sheth in April’24, is a result of a simple idea coming to life through consistent action and love for comfortable, conscious fashion.
Style to us is about keeping it real and classy. Each product is handwoven using organic fabric and natural colours; artisanal craftsmanship at its best. The material molds to your fit effortlessly, remains unfazed with repeated washing. Alongside creating unique pieces, we are committed to BFC’s manufacturing practices as a responsibility to our people and processes. We truly believe that stories are born in the unlikeliest of places - forgotten books, an old wallpaper, a pinned message, a mesh of colourful threads. BFC products too will live on to speak of yet another timeless tale.

FOUNDERS

Shruti is a post graduate in Fashion Design and Technology. She had started with her own boutique and a long career in custom couture for clients in Mumbai. In her thirties she has moved to coaching for school and college students enjoying her love for the English language and literature....She has a natural talent for good food and fine cooking which enables her to create great occasions and experience the best food spots in Mumbai and various parts of india and the world. Shruti is a people person with tremendous emotional bandwith which inspired her to be a coach at the world famous Landmark Institute where she has done life coaching to thousands of human beings in need of support, motivation or leadership momentum. Her impact on society thru this global learning platform has been priceless and permanent in the hearts and minds of the people she has connected. Now in her forties she has come back to her old love for fashion. To make it into a more deeper and meaningful enterprise, she has connected to her roots at the native place of Kutch, where she has a family legacy of land and trading business. Her family has been wellknown traders in Kutch commodities for 150 years. Together with her college friend Mona, she has started Breathing Fabrics Co. To bring the native cotton fabrics of Kutch into the hands of well wishers of the planet. In the form of timeless fashion garments that bring cozy comfort and beautiful fit and fall to the wearer, while bringing sustainable environment friendly agriculture and rural employment to the people of Kutch and other villages. She lives in Mumbai with her husband and her young architect son is living in Australia.

Mona is a gold medallist in literature from Mumbai University. An artist in younger days teaching painting to children, to becoming a fire brand journalist in her twenties. She has seen the world with a curiosity and questioning of a mass media writer....She has interviewed more than 5000 eminent personalities across various sections of life including Shri Sadhguru, Shri Narendra Modi, Smt Amruta & Shri Devendra Fadnavis, Smt Kokilaben Ambani and many more. Moving into her Thirties, Mona has travelled around the world, experiencing cultures and lifestyles across Europe, America, Central Asia, Africa, South Asia & Japan. She had her own weekly column in a prestigious magazine where she could express her views about the changing trends in society for good or for worse. Now in her forties, she has teamed up with her long time college friend Shruti Ashar to start a Clothing Brand with a heart & mind. Fabrics that age well and feel better with every wash. Creative highlights which showcase the art and craft of rural india. Designs and motifs that highlight the vibrant history of India. Mona lives in Mumbai alongwith her industrialist husband and teenage son.

Ashish is a mechanical and production engineer having 25 years experience in mfg technology and OEM project management. After holding several positions in various aspects of a big company. He is supporting BFC with his international exposure, shipping, logistics, compliances knowledge, and deep understanding of people behaviour and expectations in different regions of the world....He is the biggest motivator for BFC to dream big, look at the whole world as a market and use latest technology available. He is a big lover of the Made in India movement.

Bijal is a MBA in Entrepreneurship having his own mfg company since 25 years. Bijal has taken on site training in Germany and Japan for best practices in mfg, production systems, quality systems, Japanese techniques like Kaisen, 5S, Lean, TPM, DWM etc. ...Bijal is supporting BFC in developing work techniques that improve efficiency, reduce fatigue, reduce waste, zero compromise for safety, optimise inventory, benchmark quality, cost, delivery with the best brands in the business, and give priority for listening to voice of the customer

Crafted by artisans. Crafted to breathe

FOUNDERS

Shruti Ashar

MONA SHETH

Ashish Ashar

Bijal Sheth

Crafted by artisans. Crafted to breathe

FOUNDERS

Shruti Ashar

MONA SHETH

Ashish Ashar

Bijal Sheth

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